After setting a record for the highest first-day bookings in its segment, India's Kia Seltos continues its winning streak, surpassing over 1,00,000 bookings since its launch in July 2023.

During this period, the company has received 13,500 bookings (approximately) every month. The starting price for the New Seltos in India is 10.99 lakhs. Since its initial launch in August 2019, Kia has manufactured over 6 lakh Seltos units in India, with nearly 75 per cent sold in the domestic market. In 2023, Kia sold a total of 1.04 lakh units of the Seltos.

The automatics emerged as the top choices among Seltos' new-age customers, comprising nearly 50 per cent of the total bookings. With growing awareness of advanced Active Safety features, approximately 40 per cent of buyers are expressing strong interest in variants equipped with ADAS. Seltos booking trends mirror the enduring preference for sunroofs among Indian customers, with 80 per cent of Seltos buyers opting for this feature. The ratio of petrol to diesel bookings also remains healthy at 58:42 per cent The premium appeal of the Seltos is evident in the booking preferences, with 80 per cent of buyers inclined towards owning the top variants.

Myung-sik Sohn, Chief Sales & Business Officer, Kia India, said, "We are excited about the market success of the new Seltos. Undoubtedly, it stands out as one of the smartest SUV choices available, and the response from our customers resonates with this sentiment. The New Seltos is helping us consolidate our market leadership consistently in the mid-SUV segment."