Godrej & Boyce, the flagship company of the Godrej Group, announced that its business, Godrej Construction is expanding its presence in Nagpur with supply of its Autoclaved Aerated Concrete (AAC) blocks, as a part of their offerings in Walling and Paving Solutions. With a growing demand driven by real estate and infrastructure development aided by government initiatives in Tier 2 and Tier 3 cities, the business is targeting to double its market growth rate for its Walling and Paving Solutions in FY24.
The comprehensive range of Godrej's TUFF AAC Blocks provides eco-friendly alternatives to traditional brick production by using fly ash, which is a by-product of burning coal for energy generation. Use of sustainable TUFF AAC Blocks contributes to a greener and more sustainable future, ensuring long-term environmental and economic benefits. Furthermore, regional government initiatives and a booming real-estate sector are likely to drive up demand for AAC Blocks in Tier-2 regions. Godrej Construction is also looking at expanding its reach to Chhattisgarh and Madhya Pradesh cities beyond Nagpur to capitalise on the demand for such sustainable construction materials.
To enhance customer experience, the company developed the user-friendly mobile application ‘Godrej Go Tuff'. It serves as a common platform for builders, developers, and contractors in residential and commercial projects, facilitating seamless browsing, viewing, and ordering of products under Construction Materials.
Anup Mathew, Sr. Vice President and Business Head, Godrej Construction said, "At Godrej Construction, we are committed towards providing sustainable solutions for stakeholders involved in the development of the built environment. Many of our products are already IGBC GreenPro certified, with our innovative range of construction materials, we are constantly striving to meet or even exceed the expectations of our customers - by supporting them in developing good quality real estate assets and for timely completion of their projects through successful collaboration on their construction projects."
With a focus on efficiency, time saving, and sustainability, Godrej Construction offers unparalleled walling and paving solutions through its range of IGBC Green Pro Certified TUFFBLOCKS AAC, TUFF Duroplast and Tuff Easyfix. Godrej TUFF AAC Blocks are light in weight, to facilitate faster construction, as well as offering thermal insulation, fire resistance and long-term durability.
