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Toyota RAV4 production starts at Saint Petersburg plant

By Niranjan Mudholkar,

Added 23 August 2016

Investment into production capacity increase and Toyota RAV4 launch totalled 9.7 billion RUR.

Commenting on the start of production, Executive Manufacturing Director of  "Toyota Motor" LLC. Yoshinori Matsunaga said: "This project demonstrates the confidence in the work of our employees and the recognition of their efforts. Our employees' work is based on the fundamental principles and philosophy of Toyota at each production stage. Thorough preparation for the second model launch was carried out over the past three years, and today we are pleased to announce the beginning of a new phase in the life of our plant, as well as to offer a Toyota RAV4 of very high quality to our customers".

The high quality of Toyota's St Petersburg Camry is already well-known: in 2016 the car has ranked as the number 1 vehicle in D segment with the best residual value in Russia according to Autostat analytic agency.

Over years Toyota Camry was repeatedly recognized as the best model in business class by annual national award "Car of the year in Russia". The same quality mindset went into the preparation for the RAV4 launch, and about 450 training trips to Japan were organized for the plant employees.

At the end of 2015 in preparation for the start of production of the Toyota RAV4, the TMR-SP production capacity was successfully doubled from 50,000 to 100,000 vehicles a year. Investment towards this production capacity increase and the new model launch reached 9.7 billion RUR.

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