Volkswagen India has tied up with Kendriya Police Kalyan Bhandar (KPKB), a government welfare scheme for serving and retired service personnel and their families, to make safer cars more accessible to those who have devoted their lives to the service of the country.

As part of this initiative, Volkswagen India is making its entire range of safe and German-engineered cars available to beneficiaries of the KPKB scheme across India. This initiative enables beneficiaries to experience mobility at a reasonable price. The cars made available include the Volkswagen Virtus, Taigun, and Tiguan.

The KPKB system was launched as a welfare initiative by the Indian Government's Ministry of Home Affairs in 2006. It caters to serving and retired members of Central Armed Police Forces and their families. Security forces initially covered under the scheme include the Border Security Force, Central Reserve Police Force, Central Industrial Security Force, Indo-Tibetan Border Police, Sashastra Seema Bal and the Assam Rifles. Further, the scheme benefits are also extended to State Police Forces, Central Police organisations like the Railway Protection Force, Intelligence Bureau, Special Protection Group, National Crime Records Bureau and National Investigation Agency personnel and their families.