CERATIZIT, a global leader in Cutting Tools and Hard Material Solutions has announced the appointment of Andreas Fritz as President of the CERATIZIT Regional Unit Asia Pacific, effective May 1, 2023. In his new role, Fritz will oversee all CERATIZIT production and sales sites across Asia, as well as leading sales of branded cutting tool products throughout the region.

With over three decades of experience in leading positions in the cutting tool industry, Fritz brings a wealth of expertise to his new position. "Asia is already an enormously important market for CERATIZIT today and still offers a great deal of growth potential moving forward," said Andreas Fritz. He will play a pivotal role in further strengthening the company's presence in Asia and capitalising on the region's immense growth opportunities to further establish the brand as a market leader.

Beyond its strong position on the Indian market, CERATIZIT has a very robust foothold in China and other Asian countries through the CB-CERATIZIT joint venture, a fact that is especially true for the Hard Material Solutions segment. The local know-how coupled with the sales and production network CB-CERATIZIT provides form a solid foundation to further drive growth in the region.

As part of the company's global effort to become the sustainability leader in the hard metal and cutting tool industry, Fritz will also lead the implementation of sustainable practices across CERATIZIT's operations in Asia. "We are confident that Fritz will be a catalyst for CERATIZIT's expansion efforts in Asia on the way to becoming the third largest player in the carbide industry," stated Thierry Wolter, CERATIZIT Executive Board Member.