At a digital event in the run-up to the Extreme E race in Greenland, Continental gave an overview of its commitment to the Extreme E series as well as the current sustainability projects of the Tires business area. "We have been investing in research and development for many years to drive innovative technologies, alternative and sustainable materials, and environmentally friendly production processes," says Philipp von Hirschheydt, Head of Business Unit Replacement Tires at Continental. "Our cooperation with Extreme E is additionally an integral part of our strategy to roll out the priority of sustainability to new target groups."

In the sustainability sector, Continental is pursuing ambitious goals and aiming to become the most progressive manufacturer in the tire industry by 2030. Efforts here are centered around the strategic topics of climate action, low-emission mobility, the circular economy and sustainable supply chains, thus embracing all phases of the value chain.

Extreme E is a racing series for electric vehicles. It was explicitly founded to draw the attention of sports and, above all, motorsport fans to important environmental issues, especially the effects of climate change. Continental is acting as a founding partner and tire supplier.

Sustainable and responsible business practices have for many years formed an integral part of corporate strategy at Continental. The topic is one of the four pillars of the Tires business area's recently relaunched "Vision 2030" growth strategy.

In the future, Continental would like to stop importing natural rubber exclusively from the tropics and produce it as close as possible to its tire plants in order to prevent ongoing deforestation and reduce the CO2 emissions caused by long transport routes. The premium tire manufacturer has been working on this since 2011 in its Taraxagum project