In order to strengthen Yamaha Motor's research wing in India, Hideki Fujiwara has taken up the responsibility of the Managing Director of Yamaha Motor Research & Development India (YMRI) from Feb 1st, 2020. Fujiwara began his professional journey with Yamaha Motor Co., Ltd. (YMC), Japan in the year 1989. In his 30 years of experience at Yamaha, Mr. Fujiwara has played a significant role in developing a strong R&D structure and driving Yamaha's long-term growth strategy. His major accomplishments in Yamaha include Project Chief of Engine Design of YZF-R1 (2004, 2007 &2009) and Project Leader of YZF-R1(2015).
Fujiwara has made exemplary contributions in the designing of 4 stroke Engine Parts, New Engine Layout for production models like YZF-R1 in 2004, YZF-R1 in 2007 and YZF-R1 in 2009. The other key projects handled by him at YMC, Japan are the Cost Innovation project (2009-2012) and Advanced Development of Engine and Vehicle Control (2014-2019).
Fujiwara has also played the role of a mentor as a Part-time lecturer at Tokyo Institute of Technology (2015-2019) teaching Mechanical Systems Science. He has been a Lecturer of "Motorcycle Basics course" at the Society of Automotive Engineers of Japan Inc., as well.
His assignments with YMRI for the coming years will include Concurrent engineering, Cost innovation to Value creation along with developing skills of local staffs.
Fujiwara is a graduate in Mechanical Engineering from National Institute of Technology (KOSEN), Nara College, Japan. He is a passionate motorcyclist, loves collecting & playing guitar and is also part of a music band in Japan.

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