Reuss added responsibilities for Cadillac and global portfolio planning in June 2018. Since then, he has been building an integrated product development and Cadillac organization to support an accelerated product and technology launch cadence and the brand's global growth plans. Cadillac will be introducing a new vehicle every six months through 2021.

Reuss has also been leading the transformation of the company's global product development workforce and processes to drive world-class levels of engineering in advanced technologies and improve quality and speed to market. He is doubling the resources allocated to electric and autonomous vehicle programs in the next two years.

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