The year 2018 has been a turning point in the history of Tata Motors’ passenger vehicle business with consecutive growth for 35 months.

Commenting on the fruitful year gone by, Mayank Pareek, President - Passenger Vehicles Business Unit, (PVBU) Tata Motors, said, "We started the year on a high note, as we clocked the highest sales figures in 63 months in January 2018. Moving forward, this year witnessed an array of launches from the PV Business including four new product introductions during the festival season, which helped us to grow our volumes during what was a rather sluggish period for the entire auto industry. While we bucked the trend to a large extent, we have also felt the effects of a few adverse external economic factors, during the last few months. Not being deterred by these headwinds, our PV Business registered a remarkable improvement in brand perception in 2018 owing to our forward-looking market strategy, leaving the close competition significantly behind.

Having said that, we are happy to conclude this year with the unprecedented response by our customers and partners for the Harrier, at our nationwide preview events. With its launch scheduled for early 2019 and with the continuous love showered on our existing new generation product range by our customers, we will continue to strive towards driving volumes and increase our market share as part of our on-going Turnaround journey."

The Company is confident of capturing a larger pie of the domestic market next year by building on the already strong foundation it has laid in 2018. As a challenger brand, Tata Motors will strive to continue to outperform the market and aim to make the Company the most loved and cost-effective company in the world. In the words of Pareek "365 days bring with it 365 new opportunities." Having said that, with a number of hits in 2018, Tata Motors is all geared to step up its game in 2019.

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