The year 2018 has been a turning point in the history of Tata Motors’ passenger vehicle business with consecutive growth for 35 months.

The year 2018 has been a turning point in the history of Tata Motors' passenger vehicle business with consecutive growth for 35 months. The PV business grew on the back of the new generation products. Commencing with the launch of two new platforms (ALFARC and OMEGARC) and the showcase of the H5X (now christened as Harrier) & 45X concept cars at the Auto Expo in February, 2018, this year was instrumental in paving the path towards enabling Tata Motors to be at the forefront of the Indian automotive industry. The company also introduced the new dual-architecture strategy, which will deliver 7-8 products/ variants from these two platforms ensuring greater coverage and sizable economies of scale.

Additionally, the rollout of the Turnaround 2.0 strategy, laid its focus on ‘winning sustainably' in the PV Business. Acting as a catalyst, this strategy led to multiple wins for the PV business in this year.

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