Vinod K. Dasari, Managing Director, Ashok Leyland said, "Innovation is making things simpler and less complicated. With B53 inline fuel pump' and iEGR, this is exactly what we did - delivering' I several benefits to our customers like lower operating cost, lower maintenance and no hassles of AdBlue. iEGR is already a success in the lndian market, with more than 1 lakh vehicles sold last year. 1 Andnow we are making it even simpler by introducing the lnnoline technology for our H-series engines. I This technology will have an inline pump for our B54 engine, taking iEGR further and giving our I customers an even simpler system, enabling easier maintenance and other cost efficiencies.

This technology is also future-ready as this can also be upgraded to B56 emission norms. We are proud of our innovation and of the fact that we are the only OEM in the world to have an inline pump for B54 or Euro4 engines that is also certified by the ARAI. This is yet mother example of delivering on our brand promise of 'Aapki Jeet, Ham Jeet'- not only our customers but also the mechanics and drivers in the I ecosystem will benefit from this simple, yet effective Indian innovation."

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