Kia India recently launched the ‘Kia Subscribe' plan. The company has also signed an MoU with ALD Automotive Pvt Ltd to expand its ownership programmes across 14 cities which include Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, Mumbai, Pune, Ahmedabad, Indore, Bangalore, Chennai, Hyderabad, Kolkata and Jaipur.
‘Kia Subscribe' is a short term lease plan ideal for salaried and self-employed individuals with tenure of 12 to 36 months. Kia Lease, the flexible ownership programme is tailored for B2B clients, corporates and MSME's, was launched 3 months back.
Hardeep Singh Brar, Sr. Vice-President, Sales & Marketing at Kia India, said, "The 1st phase of our flexible ownership program ‘Kia Lease' has received an overwhelming response from the customers, as it is designed to meet evolving needs and revolutionize the car ownership experience in India. With the growth prospects of leasing business from 1% to 3% in near future, we want to be the driving force behind it and delivering the best ownership experience to our customers. With Kia Subscribe we have ensured that we make hassle free premium mobility solutions accessible to all".
The Kia Lease program, launched in partnership with ORIX Auto Infrastructure Services Limited, initially rolled out in cities such Delhi-NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune.
