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"We are very pleased to have been selected by Singapore Airlines to integrate its new A380 cabin, which will offer its passengers the best and latest on-board products," said Laurent Martinez, Head of Services by Airbus. "Singapore Airlines' trust in our retrofit competencies is a positive sign for the development of our services business, in particular in the fast growing Asia-Pacific region."
Airbus' Global Market Forecast projects that over the next 20 years the commercial aircraft upgrades services market will be worth US$180 billion, driven in part by high competition between airlines who value the ‘passenger experience' as a differentiator (comfort, connectivity etc.), as well as systems upgrades. Notably, 38 per cent of this demand will come from the Asia-Pacific region.
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