Tata Motors' New Passenger Vehicle (PV) Strategy

To achieve sustainable financial performance, while delivering exciting innovations, Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India.

Taking an outside-in approach, Tata Motors reviewed its existing PV product portfolio and formulated a new PV strategy based on the evaluation of different customer segments and global progressions in terms of design, technology and innovation. Tata Motors foresees a strong demand growth in the hatchback and the SUV segments, according to this study.

Speaking on its well-defined PV Strategy, Mayank Pareek, President, PV Business, Tata Motors, said, "In line with our new PV strategy, our portfolio will include a mix of brand enhancing products and ones that are well aligned to the rising aspirations of the different target customer segments.

"Our strategy is to deliver 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. Our new architectural approach supports our effort to reduce complexity, enables future technologies and ensures global relevance. We have mapped technology solutions in key areas such as powertrain systems, ADAS and enhanced connectivity to our future product portfolio and have defined the application framework. Our goal is not to just comply with the emerging regulations but be ahead of the requirement."

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