Announcing the launch, Ravi Pisharody, Executive Director - Commercial Vehicles, Tata Motors, said "Besides bolstering our presence in the growing pick-up space, the new Xenon Yodha will also enable us to partner existing mini-truck customers, aspiring the next phase of growth, to upgrade to a reliable stylish pick-up - particularly in the post GST regime and on the back of improved road infrastructure, which will see the hub and spoke model of distribution, become more and more prominent.

"The new Xenon Yodha is an ideal work horse for diverse commercial usage and with this new range, we are confident of extending our lead in the light commercial vehicle category, complementing the success and popularity of the Tata Ace range of small commercial vehicles."

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