Step-by-step towards becoming a global player

Fast forward to 1974 when Peter Blaser, (Chairman of the Board of Directors since 2010), picked up the baton to become the second generation of the Blaser family to manage the company. As a trained mechanical engineer, he introduced and added metal processing in the company's repertoire as well as establishing and expanding the sales network in Europe and further afield. Owing to the international orientation and ambitions of the company, the corporate name was also changed to Blaser Swisslube during this time. In 1981, Blaser Swisslube Inc. was founded in Goshen, New York. In 1995 and 1996, subsidiaries in Germany, the Czech Republic and Japan followed. Today, Blaser has its own subsidiaries and agents close to its customers in around 6 countries across the globe and employs a total of 600 employees - 300 of whom are employed in Switzerland.

From metalworking fluid to Liquid Tool

The company continued unabated to develop its expertise in all things to do with metalworking fluids. This involved expanding and refining its research and development facilities to what, today, are the largest of its kind in the industry. With a surface area of around 3,500 m2, 70 chemists, microbiologists and laboratory technicians work on designing and developing coolants of the highest quality and, adopting true continuous improvement principles, analyse metalworking fluid samples from customers around the world.

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