The President said that the success of this campaign shall rest on several pillars, namely;

(i) Ease of Doing Business under which India aims to achieve a rank of 50 in the World Bank Doing Business Indicators. Simplified, time-bound and online processes are being instituted across ministries and state governments for this. The emphasis of the Department of Industrial Policy and Promotion (DIPP) is on improvement, simplification and rationalization of existing rules and introduction of IT to make governance more effective and efficient.

(ii) Infrastructure and industrial corridors with world-class facilities and connectivity- Five Industrial Corridor projects have been identified, planned and launched across the country to provide an impetus to industrialization and planned urbanization. In each of these corridors manufacturing is the key economic driver and these projects are seen as critical in raising the share of manufacturing in India's GDP from the current levels of 15% to 25% by 2022.

The Delhi-Mumbai Industrial Corridor, coming up in alignment with the Dedicated Rail Freight Corridor, has developed blueprints for eight National Investment and Manufacturing Zones (NIMZ). More such zones are coming up in corridors such as Chennai-Bengaluru, Chennai-Vishakhapatnam, and Bengaluru-Mumbai.

(iii) Foreign Direct Investment- We need to facilitate entry of overseas investors. We must ensure that adequate infrastructural facilities are available and transforming policies into actions becomes easier.

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