To represent the dynamic, vibrant and youthful nature of the Group, Aditya Birla Group has introduced a brand new logo. "Our Aditya Birla logo in its brand new avatar that crystalizes our fascinating story of change and transformation. Our new corporate mark is a fine blend of continuity and change.

"So it admirably captures our legacy and moves on with modernity. Our energy derives from the sun, termed Aditya in our mythology, and so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. His persona evoked all that is positive in business and in life," said Kumar Mangalam Birla, Chairman of the Group while explaining the philosophy behind the new logo.

"We have changed and how. What we were two decades ago when we launched our first Aditya Birla logo and what we are today, is phenomenal. These 20 years have seen us evolve and scale new heights. It has been truly a transformative journey."

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