General Motors has recently announced its next step in redefining personal mobility with a new car-sharing service called Maven, which combines and expands the company's multiple programs under one single brand.

Maven's mission is to give customers access to highly personalized, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar.

"GM is at the forefront of redefining the future of personal mobility," said GM President Dan Ammann. "With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future."

Maven is expanding its offerings in multiple cities and communities across the U.S. Services are customized to regional customer needs and include city, residential, peer-to-peer and campus programs.

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