Maven customers will experience seamless smartphone and keyless integration with the vehicle. Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.

The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless. Each vehicle will provide an ownership-like experience with the convenience of car-sharing.

As Maven grows, the team will use innovative ways of connecting personally with customers. "Maven provides on-demand access, choice and ease of use. The right vehicle and right mobility service for the right trip at the right time," said Julia Steyn, GM vice president, Urban Mobility Programs.

"With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry."