"Our new corporate identity showcases Pricol as an Innovative, evolving global automotive component maker with a track record of 40 years of customer service with a Passion to Excel in every product and service that we provide," said Vikram Mohan, Managing Director, Pricol Limited.

"Pricol will focus on entering newer markets through acquisitions, tapping new product segments which would be achieved through a very strong focus on Innovation with our growing team of over 275 global R&D engineers" he added.

As a part of its global expansion plans, Pricol acquired Melling do Brasil, an automotive powertrain manufacturing Company in Brazil (renamed later to Pricol do Brasil). The company serves domestic and international customers such as Volkswagen, FIAT, General Motors, Harley Davidson, Mack Trucks etc.

The company has a strong backward integrated facility with diverse manufacturing capabilities (Die Casting, Machining and Robotic Assembly), extensive testing and validation facilities to provide end-to-end solution. This acquisition gives Pricol an entry into the 4 Wheel Powertrain products segment globally.

In the domestic market, Pricol expanded its presence in the Commercial Vehicles segment, through supply of Speed Governors, which has now become a mandatory safety requirement. This product has been designed, developed and manufactured by Pricol for over a decade. Pricol is a market leader in this segment.
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