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Airbus to focus on competitiveness & innovation in 2016

By Niranjan Mudholkar,

Added 19 January 2016

Sets a target of delivering more than 650 aircraft to customers during the 12 months.

Applying digital technology for more efficiency
Brégier said Airbus' culture of innovation is another important attribute for the company as it looks to the future. During 2015, Airbus opened BizLab facilities in Toulouse, Hamburg and Bangalore to speed up the transformation of new ideas into valuable business propositions, and the company launched pilot/prototype co-innovation projects with certain airline customers.

He noted that Airbus is working with its Airbus Group parent company on digital transformation, which includes closer relationships with the "active and creative world" of Silicon Valley in the U.S.

In addition, Brégier explained that Thierry Baril, the Chief Human Resources (HR) Officer of Airbus Group and Airbus, is introducing new digitalization in the HR process that will simplify employees' daily lives at work, enhance their value and enable the further development of their talents, as well as increasing visibility across the workforce.

"Such digital initiatives accelerate the pace at which we develop and introduce new ideas and innovation while improving our aircraft and the efficiency of our operations," Brégier told journalists.
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