Then, the Indian rupee is depreciating on a regular basis, by a large extent, and thereby all imports are becoming very expensive. There is also a scarcity of knowledgeable cutting tool engineers who are capable of providing a solution to the customer.

With the increasing cost of input materials, it is extremely difficult to maintain competitive pricing. Dormer is addressing this issue mainly through higher volumes and economies of scale. Also, our marketing model is based on lean manpower, with strategic alliances with our channel partners.

Productivity and speed are the driving forces for today's manufacturing companies. How are you helping them on this account?

We are constantly developing cutting tool grades which are capable of running at very high cutting speeds and can withstand higher temperature. Our tools ensure very high level of productivity, giving them a distinct cutting edge against competition, where many would perish much faster than our new grades. Thus with increasing machine hour rates due to high cost of capital, infrastructure, electricity, labour etc., we help our customers to produce more components in lesser time, and sometimes save on buying a new machine.

Manufacturing companies are increasingly relying on more and more difficult to machine work piece materials. How are you addressing the needs on this front?

As India is expanding its capabilities in automobile, aerospace, and the energy sector, we are getting new materials, which are generally difficult to machine. Various combinations of chip geometry with base materials and special coatings are being evolved to meet the expectations of the industry. Our manufacturing plants have good intellectual and management capabilities. The future is bright, and we need to leverage our potential.

Dormer is one of the world's foremost producers of solid carbide and high speed steel rotary cutting tools, with a reputation for quality, innovation and brand leadership. Dormer has newly launched a large range for different materials, and is expanding its range on a regular basis. Tooling needs to have very high security, durability and consistency, and Dormer, Pramet and Carboloy are built on these pillars.

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