Arora is inspired the most by the desire to offer the best to his to customers on a progressive level. He believes that his company's growth has been powered by innovation across its interface with customers. "Our biggest strength is innovation; innovation in product as we ventured into the manufacturing domain in 2002 by creating batteries that catered to the Indian market."

Base has also transcended innovation into servicing with first in the market service offerings like Dial-a-battery, free service camps and free home delivery. "Base was one of the first to change the way customers perceived the battery industry. We have also been innovating in terms of reach as we possess the largest distribution network in the country in comparison to other battery manufacturers and this is an added benefit."

This pursuit of innovation has also led Base to become the first Indian battery company to have tailor-made a special battery for F1 cars. So while Arora has achieved considerable success in this industry, his personal vision is to become the leader in storage power and deliver eco-friendly cost effective products to consumers. "I envisioned Base Batteries as a company that stresses on values of innovativeness, teamwork, integrity, spirit of learning, customer focus, and commitment to quality, care and concern," he says.

The founder of Base Batteries is also quite upbeat about the improving market conditions in the country. He believes that the Indian auto components sector has been given a boost by the new government's stress on the need to improve manufacturing. "We see a future trend in localisation of parts from automobile manufacturers to offer their products to the consumer at more affordable prices. Considering we have already accomplished tailoring a battery specifically designed for F1 cars, we see this as an opportunity to cater to more automobile manufacturers," he says.

END