The Ameo has certainly brightened up things for VW and Dr. Lauermann believes that things will only get better from here on. The car is indeed special for Volkswagen India as it is the first car that the Company has built specially for this market. It is ‘made in India' and ‘made for India'.

"This segment doesn't exist anywhere in the world except in India. And in India, unfortunately, we were the last one to enter it but this is also a learning curve. We are fairly young in India as a company. And it is difficult to understand what is necessary for this market in a very short span. It takes a little bit of time to develop the right solution. I believe that we are on the right track now that we have a better understanding of the market. We now have a car which is more fitting. We are offering the latest features at an aggressive price.

"There is absolutely no compromise on quality and safety; it is just like any other Volkswagen product when it comes to quality. This is a good mixture that we can offer to our customers. It should be a success and for the moment it looks like," he says with confidence.

(Continued on the next page)