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Made in India, Made for India!

By Niranjan Mudholkar,

Added 19 September 2016

Riding high on the success of the recently launched Ameo, Volkswagen India is aiming to bring out more India specific products going ahead, says Dr. Andreas Lauermann, the Company’s President & MD.

So will we see more such ‘Made for India' and ‘Made in India' products from VW going ahead? Dr. Lauermann doesn't give a quick ‘yes' or ‘no' reply. His response is much more studied this time.

"We are making a lot of investigations on how we can continue in India because when you look at the total market then obviously we are not the biggest one. This is not Volkswagen like and we want to have a bigger market share and be more successful. Therefore we have to investigate in the ways that we are doing. Our overall portfolio is not so bad but we have to develop it further and we are looking at it. There are some discussions happening with some partners and we are open to ideas. Right now, we are exploring the possibilities so it is difficult to share any concrete details. But yes, our aim is to bring out more India specific products. That, we will definitely do."

Volkswagen India is doing fairly well year on year when it comes to exports. And Dr. Lauermann is quite happy about it. "We are very successful with our exports because we have created it as our second leg. The Indian market is a little bit volatile so the Company has kind of de-risked its business by also focussing on the exports market.

"In total, we are fairly successful when it comes to exports. Mexico is our biggest exports market. We also export to Argentina, which also gives us good volumes. These are the markets where you also have to focus on quality. You can be successful in those markets only if you are able to deliver quality.

"And I am happy that our plant is able to do this. At the moment our exports to domestic sales ratio is 55:45. Of course, we want it to be more balanced and with the Ameo we think we will be able to achieve that. While we are happy with the way our exports business is growing, we would surely want to increase our domestic sales and that is our main target."

(Continued on the next page)