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Made in India, Made for India!

By Niranjan Mudholkar,

Added 19 September 2016

Riding high on the success of the recently launched Ameo, Volkswagen India is aiming to bring out more India specific products going ahead, says Dr. Andreas Lauermann, the Company’s President & MD.

He selects his winner and then quickly joins us in his office. The VW Corporate Communication team informs me that he has to rush to Mumbai immediately after this interview and so we get on with the job quickly by asking about his journey in India so far.

"It has been a very fast journey through this one year. India is really running fast and one year is simply nothing if you are to understand this country and market properly. You need some time to get the knowledge about the country, its behaviour and the culture. So it's been short time but overall it was a good year. Of course, there have been a lot of ups and also downs; downs for which we were not really prepared.

But today, we are very optimistic. With the launch of the Ameo, we are really happy and this is running well. The Skoda Rapid GP is also coming out before the festival; so we can be very proud of the achievement in this year," he says and surely the pride shows in his smile."

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