Not surprisingly, Jamshyd Godrej takes a holistic view of the term ‘Green'. Amongst the many hats that he wears is being the Chairman of the CII Sohrabji Godrej Green Business Centre.

The Centre is housed in a LEED Platinum demonstration building which is the first green building in India and the greenest building in the world at the time when it was rated. The Green Business Centre is a Centre of Excellence for green buildings, energy efficiency, energy conservation, non-conventional energy sources, water policy, water conservation, and so on.

Godrej & Boyce has been implementing innovation in its manufacturing & functions. So what is Jamshyd Godrej's vision behind innovation and what is his method of blending innovation with the seemingly monotonous manufacturing activities? "Revitalising, Reenergising, Improving and pursuing Disruptive Innovation - there are various shades or manifestations of our pursuit of innovation. We have not restricted this initiative to the products we manufacture, but to the way we manufacture, the way we distribute, the way we carry out sourcing.

"Innovation is an all pervasive thought. The pursuit of innovation is itself energising, motivating and satisfying and we are experiencing great benefits from this initiative. For manufacturing operations we have adopted Kaizen - continual improvement as a basis to first involve all categories on employees in the process of innovation and now using it to create sustained competitive advantage in everything we do. The seemingly monotonous manufacturing activities are no more so! With all minds working to constantly improve our processes they are very purposeful and satisfying," he says emphatically.
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