It is noteworthy that Godrej & Boyce's tooling division is perhaps one of the oldest and yet one of the most advanced in this business. Godrej explains how it has evolved. "Our tooling division started out as a captive tool room to support the various products we launched from Locks, to Security Equipment, to Furniture, to Typewriters, to Appliances, to Material Handling Products to Storage solutions.
"For the past three decades we have gone commercial and focused on Auto sector. With the growth experienced in Auto sector in the past two decades, we have firmly established ourselves as a Tooling Solution provider of choice to all the major players in 2 and 4 wheeler industries. We see great opportunity in building our capabilities and emerging as the preferred choice for tools of all the players as they consolidate their manufacturing in India to serve the world markets. Simultaneously we are also serving overseas markets in Europe, North & South America."
Both the manufacturing units of Godrej Appliances' in Shirwal and Mohali became the first manufacturing units in the country to get the Platinum Green Co certification for their efforts in green manufacturing. Godrej believes that balancing between addressing diverse consumer demands and the environmental cause is very important.
And one of the ways the Company is doing it is by innovating and revitalising the product lines and manufacturing them sensibly in an environmentally sustainable manner. "Adopting green processes meant investing in new capabilities and technologies and calls for investment in terms of money and effort but as a responsible and concerned corporate citizen we chose to pursue that path.
"The Government and increasingly the customers too are sensitive to it and demanding energy efficient products. So now we are producing energy efficient products adopting green manufacturing practices. The customers would be happy to know that the energy efficient products they are buying have been produced by best in class, green manufacturing processes," Godrej explains.
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