Swaraj Tractors has launched five new tractors in the 40-50 HP range with a total investment of Rs 200 crore. According to Harish Chavan, CEO - Swaraj Division, M&M Ltd, these tractors align with the regional demand. He further said, "We can create multiple variants with different specifics for various regions be it South, North, East or West."
"With this new tractor range, we're steering the brand into the future, by enhancing its core of power and reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling," he said.
With an unwavering commitment to empowering farmers and boosting agricultural productivity, this range sets new performance standards in this fast-growing segment. The new tractors seamlessly blend power, reliability, and style to conquer even the most challenging conditions with the latest features and technology.
Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture, delivering exceptional power and increased productivity in both existing and emerging applications.
Hemant Sikka, President - Farm Equipment Sector, M&M Ltd., commented, "Through this new Tractor range, we're offering the latest features and technology to elevate mechanisation in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity." He further added, "As far as fuel efficiency is concerned, these tractors are 7-8% fuel efficient than our previous ones."
The new Swaraj range is now available at all Swaraj Dealerships across India, offering excellent value for money. Prices start at Rs 6.9 lakh for 42 HP (31.3 kW) for the base variant and go up to Rs 9.95 lakh for 50 HP (37.2 kW) for the top-end model. To support farmers, Swaraj Tractors will also provide attractive financing options, ensuring easy access to the latest Swaraj tractor range.
Furthermore, these tractors come with a six-year warranty, highlighting Swaraj Tractors' unwavering commitment to quality and customer satisfaction, assuring reliability and peace of mind for the farming community. That said, to enhance the brand's appeal to a wider customer base, Swaraj has also roped in its own satisfied customer cricketer MS Dhoni to endorse the brand.
