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HAAS is unstoppable on the Indian shop floor!

By Guest Author,

Added 19 June 2018

Terrence Miranda, Managing Director, Phillips Machine Tools India and Rupesh Ranjan, Sales Director, Phillips Machine Tools India talk about how Phillips brings cutting-edge HAAS machine tool technology to India helping transform manufacturing with world-class products, proven solutions and a warranty scheme like no other.

Is the India Value Price still applicable for both the VF models of HAAS?

Rupesh: In the past 30 years, HAAS has not increased the prices of its models in the US. Features and unique innovations in CNC technology have become the hallmark of the HAAS VF series.

This value-based pricing strategy for its high-tech, high-accuracy products has made all the difference. In India, from 2012 onwards, price to the end user increased on account of the INR-USD exchange rate. HAAS presented the India Value Package for our popular VF-2 for April 2017 only. Indian manufacturers grabbed this opportunity, and new customers approached us immediately.

The stupendous response led HAAS to renew this month-by-month and to also include the VF-4 in this offer, which is valid till 30 July 2018. HAAS USA will then decide whether to extend it further.

What are your sales objectives for this year, and what plans have you made to achieve them?

Terrence: Our objective is simple: We will introduce HAAS and our INDIA VALUE PACKAGE to every CNC machine shop in India through an expanded sales, service and marketing presence. We will revolutionize Indian manufacturing particularly SMEs by delivering world-class products and services that will enable our customers Make in India and compete on the world stage.

Rupesh: We will focus on 2 initiatives: 1. An exclusive, comprehensive 1+3 years warranty for each HAAS machine. No machine tools manufacturer has offered such a scheme in Indian Manufacturing history. Our confidence in this scheme stems from our assurance about HAAS machines, parts and processes.
2. A 2-year deferred payment plan offered exclusively by PHILLIPS at industry leading rates. We believe that finance must not be an impediment in making world-class technology available to an Indian manufacturer.

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