Speaking at the launch, R T Wasan, Head International Business, Commercial Vehicles Business Unit, Tata Motors said "We are proud to be associated with Nitol Motors, our channel partner in Bangladesh of over two decades.
Nitol Motors is the leading player in the automotive industry in Bangladesh with whom we have set up a JV company NITA at Jessore for the assembly of our vehicles and also a Driver and Mechanics Training School at Kishoreganj.
Over the years, our partnership has grown to make the Tata Motors brand the largest CV brand offering the widest range of products and after sales support ensuring a high quality experience and unique value proposition to our customers. The launch of the new generation range of Tata Prima trucks will be another step to enhance the range of product offerings and further strengthen the Tata Motors brand position in Bangladesh"
Equipped with strong aggregates and a robust chassis frame and suspension, the Tata PRIMA range meets the highest operating standards under extreme conditions. Having been extensively tested to confirm with global standards, the next-generation range of Tata PRIMA commercial vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy, and continues to offer advantages of a Tata Motors commercial vehicle of lowest total cost of ownership.
The driveline of all 4 vehicles comprises of the latest engine technology from Cummins Inc. with an output of 230HP, with transmission and axle technology from leading aggregate manufacturers across the world.
The new-age range from Tata Motors, offers faster turnaround time and enhanced profitability for business, making it an ideal work horse for movement of goods and materials across distances or even doing the harshest duty at construction sites.
The new generation cabins of the Tata PRIMA, also offers completely new stylized interiors, with a focus on driver comfort. Besides the mechanics of the vehicle, the uniqueness of the Tata Prima is that its cockpit is both functional and attractive, with a separation in terms of the drivers working and living area.
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