Tata Motors, India's largest automobile manufacturer has launched four new next generation PRIMA heavy commercial vehicles for the very first time in Bangladesh, with partner Nitol Motors Limited.

The Tata PRIMA has been built with technical inputs from across the world - an Italian cab design, engine technology from the USA and Europe, gearbox expertise from US and India, chassis frame knowhow from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the 'World-Smart Truck' by Tata Motors.

The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape in Bangladesh' and consisting of a series of configurations on the PRIMA platform.

In the Tipper segment, Tata Motors introduced the PRIMA LX 2523.K, whereas in the Cargo segment, Tata Motors introduced the PRIMA LX 2523.T, PRIMA LX 4023.S and PRIMA LX 4923, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.

Commenting on the launch, Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors said "The launch of the PRIMA range in Bangladesh, is an important milestone in Tata Motors' continued expansion in the Bangladesh market and the SAARC region.

As market leaders in Bangladesh, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving Bangladeshi customers competitive business advantages, with the trusted credentials of the Tata Motors brand.

The Tata PRIMA shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched is world-class in every sense."

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