The EBIT margin in the Automotive segment was unchanged at 9.5 per cent and is therefore in the upper half of the targeted range of between 8 and 10 per cent. Profit before tax amounting to € 1,634 million (2014: € 1,643 million; -0.5 per cent) was at a similar level to the previous year. Earnings were held down by a number of factors, such as fair value losses recognized on commodity derivatives.
The BMW brand also recorded a new sales volume high, with 451,576 units (2014: 428,259 units; +5.4 per cent) sold during the first quarter. Tailwind came from numerous models, including the BMW X5 and the 4, 5 and 6 Series, each of which achieved the pole position in their relevant segments.
The BMW 2 Series recorded a total sales volume of 27,930 units (2014: 2,608 units) in the period from January to March. Sales of the BMW 3 Series remained at a high level, with 107,283 units (2014: 116,671 units; -8.0 per cent) sold during the period. As the Convertible and Coupé models are now part of the BMW 4 Series, the previous year's high level was not quite achieved. Sales of the BMW 4 Series more than doubled in the same period to 36,545 units (2014: 17,709 units).
The various models of the BMW X family also remain very popular. First-quarter sales of the BMW X4 totalled 13,925 units. The BMW X5 recorded a 29.7 per cent jump in sales volume to 40,242 units (2014: 31,025 units), while the BMW X6 increased sales by 4.7 per cent to 9,588 units (2014: 9,160 units). BMW i remains on the road to success, with a total of 6,636 units (2014: 2,022 units; +228.2 per cent) sold in the first quarter.
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