The general perception among the Indian industry is that things will improve in the next six months in terms of better sales realisation and improved order books, reflecting a sense of hope and optimism, an ASSOCHAM Bizcon Survey has found.

The survey done in the last week of March, seeking views of India Inc about the outlook in the next quarter and the six months, found that according to 60.9 per cent of the respondents industry's performance in the coming six months would improve. "Thus there is that sense of hope and optimism that seems to be growing within the industry".

The latest round of ASSOCHAM Bizcon Survey shows improvement in terms of outlook than in the previous survey.

With regards to the expected order book position in the April to June 2015 quarter majority (60.9 percent) of the firms seem to be optimist and expect an increase in the orders. Thus, there are some indications of a possibility of a revival being seen in the demand within the economy.

As many as 65.2 per cent of the respondents expect that during April to June 2015, their sales volume will further increase. However, when it comes to profits, lesser percentage of respondents (43.5 per cent) feel that their bottomline will further increase in the short term i.e. April to June 2015

Majority of respondents believe that profit margin has remained same during January to March 2015. But, Going forward, survey results indicate that 43.5 percent of the respondents feel that their profits will increase in the short term. "Thus, it is clear that the industry needs to be a little more patient when it comes to solid results on the ground. The policies have a lag. Besides, the global economic situation makes a difference, while the recovery seems to be coming from the domestic demand pick up," ASSOCHAM President Rana Kapoor said.

On the other hand, respondents who expect the profit margin will remain same have declined from 39.1 percent during January to March 2015 to 21.7 percent during April to June 2015. Thus the March 2015 round survey indicates that firms are optimistic about their future profitability.

Sizeable number of industry leaders felt raw material prices in the April to June 2015 quarter won't increase further. But the wage costs might rise.

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