Volkswagen India rolls-out its new brand communication ‘You're in a Volkswagen', which aims to capture a 360° perspective emphasising what it means to drive a Volkswagen.

Conceptualised by the DDB Mudra Group, the new consumer-friendly campaign takes a brand-first approach to build a robust emotional equity in the automobile market. Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, "When you make cars for the love of driving and for those in the cars, then you become more than just a car - you become a feeling."

The brand aims to prioritise a holistic customer experience and create a value driven. You're in a Volkswagen is inclusive: It is about people and their families, the human moments that make Volkswagen, a Volkswagen. One must experience it, to understand the beauty of it.

Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, "Our new brand campaign is centered around a simple yet powerful idea - ‘the quintessential moments experienced by our customers in a Volkswagen'. It is a celebration of the passion, exhilaration, freedom and joy that's experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen."

Abbey Thomas, Head of Marketing and PR, Volkswagen India, said, "The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own, but a vehicle designed to be driven and experienced. It will urge customers to get behind the wheel of a Volkswagen."

The campaign is available in eight local languages, ensuring that the brand message is not just understood, but also felt.