TVS Motor Company, a renowned name in the global two-wheeler and three-wheeler manufacturing realm, has announced the launch of the TVS Raider Super Squad Edition (SSE). This exciting new series of motorcycles draws its inspiration from the legendary Marvel Superheroes, namely Black Panther and Iron Man.
TVS Raider, a brand that has been digitally native since its inception, has garnered exceptional admiration from the Gen Z clientele. Known for its distinctive sporty allure, the TVS Raider will now be infused with the commanding characteristics of Black Panther and Iron Man.
Aniruddha Haldar, Senior Vice President (Marketing) - Commuters and Corporate Brand & Dealer Transformation, said, "The launch of TVS Raider Super Squad Edition with two iconic Marvel characters marks another step in our successful collaboration journey with Marvel. TVS Raider has received an overwhelming response, especially from Gen Z since its launch in 2021. This Offering will further build brand love for TVS Raider."
The much-anticipated TVS Raider Super Squad Edition is competitively priced at Rs 98,919. Enthusiasts can explore and acquire the TVS Raider SSE at all TVS Motor touchpoints, ensuring widespread accessibility.