As a strategic response to the rapid transformation happening in the Automotive industry and to maintain competitive edge, Faurecia - India recently launched a comprehensive framework spanning Strategy, Ideation and imbibing Innovation Culture. This strategic Initiative is more important than ever while the industry is facing an existential crisis because of Covid-19 pandemic. This initiative is aptly named as NOVUS X.0 - An Advanced Open Innovation & Ecosystem Acceleration Program.
As part of the Phase 1 of this initiative, Faurecia intends to leverage the vast pool of students across finest Engineering / Technology Institutes and Universities across India and APAC. Faurecia has extended this opportunity to student community via an online Open Innovation challenge - Producathon, launched on 18th February 2020 and is currently ongoing. It is also open for Faurecia's internal employees parallelly across sites in India and APAC.
With Sustainable Mobility & Cockpit of the Future at the core of itsstrategic transformation, NOVUS X.0 Producathon, is designed to invoke new, disruptive and breakthrough ideas.
With the online challenge coinciding with the pandemic spread and subsequent unprecedented lockdown in the country, it's been about new learnings and improvisation in reaching and engaging students as well as Faurecians, for their participation.
Thanks to technology, Faurecia is actively connecting with the students and Faurecia professionals (including manufacturing personnel) across the country through webinars, social media, e-coffee meets, to introduce, explain and re-energize the community to unleash their creativity to best utilize the time and contribute towards the future of mobility to make it more futuristic, safe, affordable & sustainable.
Students and Faurecians can participate by submitting their ideas, related to the problem statements defined in nine domains, aligned with the megatrends disrupting the Automotive Industry, such as Safety, Personalization, Comfort, Health & Wellness, Connectivity and so on.
Faurecia invites all students to be part of this exciting journey at Faurecia in NOVUS X.0 Producathon. More information about the initiative can be found at: https://novus4faurecia.com
In the 2nd phase post Producathon, it will run accelerator programs to onboard Start-ups and Technology partners, to build an innovation ecosystem beyond Faurecia boundaries for new age mobility solutions.
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