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Luminous forays into auto-battery segment

By Niranjan Mudholkar,

Added 21 August 2019

To target 5% market share in three years

Leveraging its leadership position and 15 years of lead acid expertise, Luminous will now cater to models of passenger car vehicles as part of its portfolio expansion

Luminous Power Technologies has announced its foray into the auto batteries business today. Leveraging its leadership position and 15 years of lead acid expertise, Luminous will now cater to models of passenger car vehicles as part of its portfolio expansion. This is a strategic move in sync with the company's vision to passionately innovate and offer an all-encompassing product portfolio by leveraging its strong network of channel partners in India. Auto batteries from Luminous are made with Advanced Silver alloy technology. 
Talking about the portfolio expansion, Vipul Sabharwal, Managing Director, Luminous Power Technologies, said, "Luminous is one of the largest Lead acid battery players in India selling over 25,00,000 batteries every year. With this new venture, we plan to further strengthen our overall growth trajectory and offer a comprehensive power solutions portfolio to India market. The Auto battery market is estimated to grow at 15% CAGR over FY17-20 and we are hopeful of gaining a significant market share through our proven expertise in the power solutions segment."
Luminous Power Technologies is targeting a 5% market share in the next three years. The auto batteries will be available in all the 60,000 sale points of Luminous across the country.
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