India's largest luxury car maker Mercedes-Benz, continued its lead in the Indian luxury car segment for the fourth year in a row by achieving its best ever sales number for the period January-December 2018. By registering a record sale of 15,538 units in the January to December 2018 period amidst strong macro-economic headwinds in H2, Mercedes-Benz sales volumes grew by 1.4%. Mercedes-Benz firmly maintained its strong lead on the dynamic Indian luxury car industry in 2018.

Speaking on this occasion, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, "We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We however made a strong comeback in the Q4 period and were able to achieve a year-on-year growth. We are excited that we introduced new products and technologies in the market including India's first BS VI car two years ahead of the regulation, and also created new benchmark in the areas of customer service and retail experience, as underlined by the top ranking for Mercedes-Benz in the latest J.D. Power CSI & SSI studies. Our product offensive strategy combined with our carefully crafted customer service and financial programmes bore fruits and helped us in winning over more customers to the brand, than ever before. We are also delighted to have crossed the mark of selling 15,000 units annually for the second consecutive year which underlines the trust and the loyalty of our customers across markets."

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