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Arvind & JCB partner to provide industrial uniforms

By Niranjan Mudholkar,

Added 24 December 2018

First tie-up for manufacturing co-branded industrial wear in India

Arvind Ltd. and JCB India Ltd. have announced a partnership to introduce protective, smart, comfortable, and stylish ready-to-wear Industrial Uniforms. This partnership is the first of its kind to offer co-branded protective wear and industrial uniforms for India's workforce. The product range will be made available through Arvind & JCB India's distribution network and point-of-sale locations across the country.

Industrial uniforms have become essential in view of the increasing focus on occupational safety and health (OSH) and regulatory compliance in India. Stringent government norms, growing awareness about safety regulations, globalization of domestic companies, and the growing number of MNCs setting up manufacturing facilities in India have contributed to the increase in demand for safety-compliant and comfortable industrial uniforms. While the OSH market is growing, there is limited choice in branded ready-to-wear industrial uniforms in the country. The partnership between Arvind and JCB India will unlock new opportunities in this market segment by offering best-in-class products for core sectors like healthcare, pharmaceuticals, iron & steel manufacturing, mining, automobiles, defence, armed forces, and construction, among others.

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