India witnessed the start of a movement for quality infrastructure with the launch of Power Cable Alliance (PCA). Two copper rod manufacturers, eight Indian leading power cable manufacturers & one international power cable entity - have come together to form PCA. PCA is an association of organizations and individuals which will work together to push for the creation of safe, reliable and efficient electrical infrastructure in the country.

PCA was formally launched in Mumbai in august presence of Subhash Desai, Mining & Industries Minister, corporate leaders from across industries.

Stressing on the need for a strong power infrastructure in the country, Subhash Desai, Mining & Industries Minister, Govt. of Maharashtra said, "I appreciate the initiative taken by the organizers. We, the government of Maharashtra are equally concerned about the issue of electrical safety and would be hosting a conference where government and private sector can get together to build a program and have a better control of the situation. I would like to invite all the key members of the industry present here to join us and enrich our deliberation."

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