BSH Hausgeräte GmbH recently held the ground-breaking ceremony of its upcoming refrigerator factory at its 44-acre Chennai facility in India.
As a part of the company's ambitious expansion drive, BSH will be investing 100 million Euros over the next four to five years across building brands, technology centre, setting up its robust refrigerator factory to bring best in class German technology in India. By 2021, the new facility will manufacture approx. 41,000 units, targeting more than 400,000 units by 2028 for domestic consumption as well as export to other emerging markets. To support this target, the facility will give direct employment opportunities to almost 500 staff by 2027.
BSH's new facility will see localisation for India and will manufacture products for the brand Bosch. Commenting on the inauguration on BSH's first Refrigerator facility, Michael Schöllhorn, Member of the Board of Management (Chief Operating Officer), BSH B/S/H/ Home Appliance Group said "At BSH, we believe there lies immense growth potential in the emerging regions of India, owing to the vast populace and their budding aspirational needs that contribute to a growing Indian home appliances market. In the last few years, BSH invested over 100 million Euros into India to develop its Chennai facility, the Tech Centre, R&D and brand stores to produce localised offerings for India. In line with our ‘Make in India' commitment, we will continue to extensively invest in the country and build innovative India specific products."
Commenting on the ground-breaking ceremony for the refrigerator factory, Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd, India said, "Our new facility reinforces our commitment to the Indian market and the Government's Make in India' campaign, by innovating and designing products specifically for the Indian market."
Launched in 2015, the Chennai facility so far has manufactured Bosch front loading washing machines. Recently, the laundry category successfully achieved an astounding milestone producing 5,00,000 front load washing machines in India.
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