India's construction industry is experiencing robust growth, driven by urbanisation, infrastructure development, and government initiatives aimed at enhancing housing and commercial spaces. This construction boom is characterised by a significant transition from traditional materials to more advanced, eco-friendly solutions, such as coated steel, which is durable and highly customisable.
The industry has struggled with finding materials that not only meet these standards but also offer design flexibility and thermal efficiency without compromising on quality. Addressing this need, Tata BlueScope Steel has introduced PRISMA®, a next-generation pre-painted alloy-coated steel solution that merges aesthetic appeal, superior strength and environmental sustainability.
PRISMA®, a pre-painted 55% AL-ZN alloy-coated steel coil, is a premium, high-performance solution designed to meet the needs of customers seeking customised roofing and cladding options. This colour-coated steel coil offers a high-gloss finish that enhances its visual appeal, with exceptional scratch resistance for long-lasting durability—ideal for new-age sustainable infrastructure and industrial growth. Developed through rigorous research and innovation, PRISMA® addresses critical material performance challenges to ensure long-term reliability in diverse environments.
This breakthrough product aligns with Tata BlueScope Steel's commitment to providing world-class solutions while maintaining a focus on quality, performance, and design excellence, especially for India's rapidly expanding Tier 2 and Tier 3 markets. PRISMA® is manufactured at advanced coated steel manufacturing plants, reinforcing the company's dedication to cutting-edge production standards.
"PRISMA® is a testament to our commitment to delivering advanced, sustainable and high-value steel solutions that cater to India's evolving infrastructure needs. At Tata BlueScope Steel, our purpose is larger than just delivering quality products—it is about creating lasting impact through #ShelterForAll, ensuring safer and more sustainable roofing solutions for generations to come," said Priya Rajesh, DGM Marketing & Corporate Communication, Tata BlueScope Steel.
Beyond its aesthetic and durability benefits, PRISMA® also plays a crucial role in promoting healthier and more sustainable construction practices. With the launch of PRISMA®, Tata BlueScope Steel strives to replace harmful materials with safer, environmentally friendly coated steel alternatives.
Key Benefits of PRISMA®:
- Unmatched Durability: High-strength material ensures long-lasting performance in diverse environments.
- Cool Comfort Technology: Advanced coating technology helps maintain cooler interiors, enhancing energy efficiency.
- Sustainable Alternative to Traditional Materials: Provides a safer, eco-friendly roofing and cladding solution.
- Premium and Customisable Solutions: Designed to meet specific customer needs with superior quality. Compliance with Industry Standards: BIS-approved for quality and safety assurance.
"We extend our gratitude to our valued customers for their unwavering support. Their trust motivates us to continue innovating and delivering best-in-class solutions that drive the future of the value-added steel industry," added Priya Rajesh.
