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M&M taps into Finnish Start-Up Eco-System

By Niranjan Mudholkar,

Added 21 December 2017

Hunts for the next big idea with ‘Avatar Hunt’, as part of its ‘FUTURise’ approach to innovation

 

The US$ 19 billion Mahindra Group, a global diversified business group headquartered in India, has reaffirmed its commitment to Finland where it already has a substantial footprint.

The Mahindra Group hosted its annual Senior Leaders Conference in Helsinki this year and was honoured by the presence of Prime Minister Juha Sipilä. He was joined by Minister of Economic Affairs, Mika Lintila. The annual conference is an occasion for Mahindra's senior leadership team to deliberate on the year gone by as well as to ideate and set the context for the future.

Welcoming Mr. Mahindra and Mahindra's senior leadership team to Helsinki, Prime Minister Juha Sipilä said, "I'm happy to note Mahindra's already strong presence in Finland. This reflects the deepening business engagement between our countries. The cooperation between Mahindra and several Finnish companies has been valuable for all. I'm convinced that this relationship will be further strengthened in the future."

Over the last three years, the Mahindra Group has built a considerable presence in Finland employing over 1400 people across its three businesses. These include the combine harvester manufacturer, Sampo Rosenlew, Holiday Club Resorts Oy, the Finnish arm of its timeshare business and the IT services company, Tech Mahindra which works with several top Finnish companies on their digital transformation initiatives.

Mahindra is driving innovation across its businesses to ensure it is future-ready, and FUTURise is the creative expression of this strategy. The term is a combination of the words ‘Future' and ‘Rise', and literally means ‘to bring into the future'. The M101 conference was an opportunity for Mahindra to tap into the dynamic Finnish innovation and start-up eco-system with Avatar Hunt, a unique search for the next big idea, a new and radical ‘avatar' of business with potential for future growth.

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