The Joint Venture expects a revenue of around Rs100 crore (INR 1000 Million) by FY 19-20 and it is expected to double in the next three years.

Speaking on the occasion, Vikram Mohan, Managing Director - Pricol Limited said "With this long-term partnership, we believe both the companies will be able to participate in the growth of the Indian automotive market and ride the wave of safety regulation norms made mandatory by our government. The coming together of the robust state-of-the-art technology from the Zorg Industries and manufacturing excellence of Pricol will benefit the automotive sector in India and further strengthen our philosophy of frugal manufacturing together with process rigour."

Todd Benoliel, Chief Executive Officer of Zorg Industries (Hong Kong) Limited said "Parking Assistance System is a rapidly expanding sector in the Indian automotive market and this joint venture leverages the strengths of both Pricol and Zorg to fulfil the market requirement for such systems. The venture will provide the Indian market with a complete tech, sales, manufacturing and support solution. Both our organizations have developed a strong working relationship and trust. I am pleased to be working together with Pricol and their talented team. We are very confident that our partnership will be a long-term success"

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