Rajeev Chopra, former Philips India CEO and former Global CEO, Business Group Home, Philips Lighting BV, has announced the launch of a Smart LED Lighting venture - iBahn Illumination. The company has been formed along with the core leadership team that includes Arjun Shahani, Kunal Chaudhuri, and Sudeshna Mukhopadhyay.

A brainchild of the team that pioneered LED Lighting in India, iBahn, which has raised its first institutional round of funding from Sequoia India, aims to disrupt the market with its brand of ‘Smart LED Lights,' Svarochi.

Announcing the launch, Rajeev Chopra, Co-Founder & CEO, iBahn Illumination said "Our aim is to disrupt the market by offering a range of smart LEDs based on Bluetooth mesh technology, which will enable users to control the intensity and colour of their lights through our easy to use Smartphone app. We believe the ‘Smart LED' market is likely to be a ₹40,000 m ($600m) market by 2022. Our brand ‘Svarochi' will offer innovative products that are high on functionality, easy to use, locally relevant and affordable."

Speaking on the market scenario, Arjun Shahani, Co-Founder & COO, iBahn Illumination said "We envision that Smart LED Home Lights in India will replace ‘standard' LEDs in the next 10 years. We are looking to leverage the team's track record in execution and driving innovation at affordable costs to revolutionize the market, and have greater adoption of Smart LEDs in India."

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