Speaking on the launch of the T10 variant of the TUV300, Veejay Ram Nakra, Chief of Sales and Marketing - Automotive Sector, Mahindra & Mahindra Ltd. said, "We are pleased to introduce the luxurious and hi tech T10 variant of the TUV300, specially designed for our discerning customers. The TUV300 has already successfully established itself in the compact SUV segment with over 60,000 satisfied customers. The T10 variant will further enhance the TUV300's appeal amongst buyers looking for an SUV that compliments their aspirations and lifestyles. We have also launched a new TV campaign for the TUV300 which creates a stronger connect with the luxurious lifestyle and aspirations of our customers."

Customers will have the option to choose from a wide array of attractive colours, namely the 2 stylish dual tone colour options of Red + Black / Silver + Black, Bold Black, and the newly introduced Pearl White. In addition to this, customers also get the option to personalize their TUV300 T8 variant with the newly introduced ‘T8 Luxury Edition' kits. These equip the T8 variant with a sophisticated touchscreen, faux leather seats, chrome add-ons and a host of tech features.

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