Speaking at the launch, Vinod K. Dasari - Managing Director, Ashok Leyland, said, "Ashok Leyland has always been at the forefront of innovation and technology. Following our belief of ‘Aapki Jeet, Hamari Jeet', we have consistently strived to bring many industry-firsts which have disrupted the norm and helped us earn our customers' trust and respect. To support this rapidly growing network of customers, we have consciously invested in creating a digital market place to support them. These digital solutions are an integral part of our growth plan and has the potential to overhaul our commercial vehicle ecosystem. We have been using the digital medium for the past five years to bring process efficiencies and operations improvement. Today, we are extending the use of digital medium to enhance our customer efficiency, performance, and profitability through various means of "anytime, anywhere" support for their vehicles. These initiatives will be a growth driver for us and will take us closer to our goal of achieving one-third of our revenues from the aftermarket business. We estimate that these initiatives have the potential of generating INR 1000 Cr in the next 3 years."

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