HC Hong, President and CEO, Samsung Southwest Asia, said, "This new investment of INR 4,915 crore is a testament to our continuing commitment to ‘Make in India' and to Uttar Pradesh, which has been our partner right from the day Samsung's journey in India began. Steadfast support from the state and local authorities in Noida has helped make our vision of ‘Make for India' a reality.

"Today, on the back of the Digital India movement led by millions of young Indians, we are witnessing a rise in adoption of electronic devices, smart appliances and mobile phones. A bigger manufacturing plant will help us cater to the growing demand for Samsung products across the country."

As a market leader, Samsung continues to provide cutting edge technology and enriching experiences for customers from the Noida plant, with a large ecosystem of suppliers in the National Capital Region and partners across the country.

Since its entry into India in 1995, Samsung has set new benchmarks in innovation-led manufacturing and consumer marketing, and established itself as a truly national brand. It has effectively consolidated its position in India with two factories—in Noida and Sriperumbudur, Tamil Nadu, five R&D centres and one design centre in Noida, employing over 70,000 people and expanding its network to over 1.5 lakh retail outlets.

It has also launched service vans to provide timely and quality customer service to consumers across rural India, expanding its network to over 3,000 service points, the largest by any company in the country. By not only fulfilling its commitment to ‘Make in India', but also living its promise of ‘Make for India', Samsung has emerged as a truly Indian company at heart.

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